Every change is like a journey we do through an unknown territory, which we face in the prospect to land to a better place.

As in any journey, there is therefore a starting point, a planned destination and means to know where we are.

In business, the journey metaphor assumes the following meaning:

• The starting point is to have a clear awareness of the initial situation.
• The goal is the vision capable to attract consensus.
• To reach the goal, it is necessary to face unplanned difficulties and challenges with coherence and courage .